1 insight, 3 tv spoty

Vytvořit nový výrazný TV komunikační koncept, který překoná bariéry segmentu (je považován za neseriozní, až vyděračský) a který bude získávat nové klienty, ale také přivádět zpět bývalé klienty (výzkumy potvrzují, že klienti HC mají s našimi produkty dobré zkušenosti a oceňují férový přístup).

  • Klient

    HomeCredit

  • Produkt

    Flexipůjčka

  • Média

    TV, Online

⬤ 01. Challenges

Zároveň to musí být koncept,
kde jednoduše a srozumitelně
odkomunikujeme naše produkty
Flexipůjčka a Konsolidace.

Novou komunikací chceme dramatizovat skutečnost, že peníze půjčené ve správný čas na správnou věc mohou zlepšit každý lidský příběh.

Koncepty jsou vystavěné na univerzálních lidských emocích tak, aby reakce publika (každý stojí někdy před situací, že si potřebuje půjčit) byla a-ha, to je mi povědomé, to jsem už minimálně jednou zažil.

Koncepty reflektují nejčastější insighty lidí, kteří si půjčují peníze na potřebnou věc.

⬤ 02. Experience

A fluid visual user
experience with a
new solutions.

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Color palette

/ Foundations

Primary
#ED2323
SCSS var
$color-red

R 0
G 122
B 255

Magnetic Red

Beige
#B87A1E
SCSS var
$color-beige

R 0
G 122
B 255

Golden Beige

Grey
#EFE8DC
SCSS var
$color-grey

R 0
G 122
B 255

Neutral Grey

Black
#ED2323
SCSS var
$color-black

R 0
G 122
B 255

Moonlight Black

We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.

Typography

/ Scales

Typefase
Beatrice Regular

Usage
Headlines

Instead of utilizing contrast purely for the purpose of mitigating who are excited about unique ideas and help digital companies.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Beatrice Medium

Usage
Subheadlines

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

Typefase
SF Pro Display

Usage
Paragraphs

With more than 16+ years of experience, our team has become a leader in digital design and innovations.

⬤ 03. Mobile Experience

Putting our focus on
changing the way people
think of mobile experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

Best Practices

“From branding, product design and layout, website and mobile development, Signature led and executed on great ideas with remarkable talent, and within an easy and collaborative ecosystem. I’d work with them again and again.”

Colin Lucido

UI Designer · Interactive Media™

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