Zubr has a reputation as a solid and honest beer in its native town of Přerov. Though it has received many significant awards, it has never stood out for beer drinkers. We returned to the “bison” essence of the brand in the “Stand up and Face Zubr” campaign. A majestic bison appeared on the scene as a symbol of pride and the strength of taste. The new face of Zubr delighted die-hard fans of the brand, brought new consumers and had a positive impact on business results.