Stará myslivecká, 2015
Stará myslivecká is one of the oldest continuously existing domestic spirit brands. It was already considered one of the “better” drinks back in the 1990s. However, it has gradually lost prestige due to foreign competition, especially among the younger generation. The job of our new communication campaign is to bring back Stará myslivecká as an iconic Czech brand. We brought together the most striking aspects of the brand with the oak symbol. Matured in oak barrels for a smooth and balanced taste, the oak as a symbol of strength and permanence that proudly holds up in good times and bad. Last but not least is the figure of a hunter resting under a spreading oak tree, the patron of the brand for over 160 years. The new television ads were directed by Jakub Sommer, with Roman Zach in the leading role.