ČSOB Pojišťovna, 2015
The aim of sponsorship is usually to increase brand awareness. It is not common for sponsoring to bring measurable business results. But ČSOB Pojišťovna accomplished this with the RunCzech races. They came up with a unique product – insuring race cancellations and simplifying the way to sign up for it. Some 22 % of runners took the opportunity and every crown put into the project was returned 2.4 times. We made RunCzech even more of a stress-free event.