Člověk v tísni (People in Need), 2016
Klub Přátel Člověka v tísni (The People in Need Club of Friends) address new potential members in their March campaign - those who wish to help people in areas affected by natural disasters, war, poverty or a lack of basic human rights, with regular donations. The real people we introduce in the campaign are becoming the faces of the campaign and explain to the viewer why they belong in the Klub Přátel Člověka v tísni (The People in Need Club of Friends). Real people star in the ad, not actors, making the campaign authentic and believable. It is easy to set up a standing bank order on the Club’s first separate website, which we also created.