Vinařský fond (Viticulture Fund), 2015
We are promoting red wines from Moravia and Bohemia in the autumn campaign pairing wine and food. We are recommending our wine in the press, in-store, online and on television. We have also used efficient sponsorship messages in the media, where campaign ambassador Ondřej Brzobohatý has demonstrated his culinary and pairing skills. Judge for yourself how funny and on-brand we have been, with a story and a clear message.