We were originally meant to create and film an online video for Hero Czech & Slovak for their Sunar Premium brand. The Hero Kid video charmed parents, clients and the international headquarters so much that the marketing department at Hero unexpectedly decided to show the campaign in other formats. On the extremely competitive Slovak market the campaign now includes Sunar bus routes, which now run in Slovakia’s largest towns and cities. We hope that parents on their travels enjoy the new design of city buses.